Thursday, August 9, 2007

Customer Appreciation, Seattle style?

So, I have a Starbucks card. I know, I know: Starbucks is the devil. But I actually like their soy latte (can't stand their brewed coffees - they taste burnt to me). I was tired of reloading my card in line at the store when it ran low. Half the time the employees couldn't figure out how to do it quickly. I visited their web site, and discovered that I could set my card to autoreload, once it dips below a certain level. Convenient for a frequenter of Starbucks, no? Seemed to be an expedient customer option.

Of course to set the card this way, I have to register with Starbucks. This means that Starbucks knows who I am and where I live. I don't mind this too much, because really, what kind of privacy do we have anyway.

Just before our vacation in mid August, I got this package from Starbucks, and I thought: "I didn't order anything." Then I noticed the label proclaimed it to be "A Gift From Starbucks!" All I could figure was that they sent me some little token of appreciation for becoming a registered customer. I thought "well that's nice. I guess it wasn't all bad to register with Starbucks."

Then I opened the envelope. The second picture is exactly what was inside. Is this what passes for customer appreciation in Seattle?


hmmm. More of a tease really.



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